Bargain Shopping – Smart Buys

    Published: 06-16-2009
    Views: 15,202
    Cindy McCarthy a self-confessed shopaholic and owner of Diva, a consignment boutique in Old Town Alexandria Virginia, explains how to shop smart and look great without spending a lot of money on accessories!

    Cindy McCartney

    Cindy McCartney is the owner of Diva Designer Consignment and Other Delights in Old Town Alexandria, VA. With the backing and encouragement of her husband, David, she left a lifelong career as a cosmetic and fragrance executive to open her dream store—a women’s designer consignment boutique in which shopaholics (like herself) could recover some of the money they had spent on fabulous things they bought but never wore. Over the years, Cindy’s love of fashion and designer labels spiraled into 1) a way-too-intimate relationship with Neimans, Nordstrom and Saks, 2) a closet bulging with designer fashions…and 3) enough shoes to put a down payment on a house (hello Carrie Bradshaw). She realized that she wasn’t the only woman in this situation…and certainly not the only person who came to see the $2700 handbag du jour as a bit extravagant—and ridiculous. Her m.o. at Diva is to offer designer items at a fraction of the original price so that fashionistas could fill their closets and not feel the guilt of full-price shopping. She is also able to implement store strategies mirroring those she admired from her many experiences in stores—for instance, customer service is key at Diva. Suffice to say, Cindy’s PhD in shopping and looking for great bargains is being used to its best advantage in her business. She likes to think of it as using a very very bad talent for the common good of fashion-lovers everywhere. The name of the store was taken from one of her two dachshunds, Diva (who totally lives up to her name!). Diva will be opening a bridal area this fall for brides who don’t want to spend ten million dollars on their gowns!

    Just make sure that what you buy is the right size and the right fit. If you need to go a little higher because of one area that it needs to fit more than another one, thats fine, but you can always get it tailored down and take the time to do that, because sleeve thats too long or shoulders that are too big are not a good look. Also, another thing with that is to spend money on what matters. I know that the latest things are the It bags, the YSL bags, Louis Vuitton, the latest ones there that are sky rocketing in praise, theyre thousands and thousands of dollars. You dont need to really do that. One thing to remember is that the stars that are carrying these It bags around and then carrying another one next week are getting them for free from the stylists. So, even though they could afford them, theyre getting them free. So, theyre in theyre out. For instance, this is a Prada leather bag, a $1000 plus and its a great bag, its beautiful; obviously, great leather. However, this is a Max of New York dome bag which kind of evokes the feeling of the YSL bag that is shaped this way, but its a beautiful bag and its very functional, does the same thing and people are going to notice this one as well. So, you dont have to spend a million dollars to get a great look or great accessories.