Jenny BermanI have been a professional photographer for over twelve years. Since the ninth grade, the support of friends, family, and mentors opened a door to a different world, one behind a lens. My first inspiration was Jerry Uelsmann. Uelsmann is a photo-surrealist from the 60’s before the advent of digital art. He used multiple enlargers, hours of darkroom time, and perfected a unique style. His innovation and mastery of technique still drive me today. I learned my craft at The School of Visual Arts in New York City, where I studied with the finest photographers and printers in the world. Through Robert Frank, Anne Leibovitz, and many other established photographers and organizations, I learned the many factors that comprise a perfect photograph; subject, lighting, the finished print, and of course the person behind it all. In July of 2002 I ventured on my own, and started Ashton Imaging Inc. With pride, I bring every photograph to life, and am able to send clients home with much more than a print; I present my clients with a story and an idea or value they never noticed. I bring my photographs and your photographs together and preserve the chronicles of your life.
Host: How much should I budget for my digital camera?
Jenny Berman: I would estimate probably around $400-$600 depending on what it is you are looking for in photographing.
Point-and-shoot digital camera, you can spend $200 as well as buy memory cards for $30 I think -- but you re looking at about $400 with extra batteries, some case and all that stuff.
As far as an SLR goes, you could buy a $600 body, which is pretty cheap and then invest in a nice lens, $500 or more. The body is not taking the pictures, the body is the tool, the lenses are what are going to give you sharp pictures, and also you and your eye.