Julie Merritt: Hello! My name is Julie Merritt. I have been a hairstylist for over 10 years as well as an international platform artist. We're talking about smoothing services for the hair today. Smoothing services add versatility and flexibility to the hair while cutting down the maintenance time in over half. We're going to be working with Melissa; Melissa has a large amount of curl and frizz in her hair. So the product that I am choosing to smooth out her hair is the AntiCurl with Kerashine Conditioning. This is going to eliminate all the frizz and adjust her curl, which is going to allow her a large amount of flexibility and versatility each day when she gets up. Whether she chooses to wear her hair curly with fun animation, or smooth, sleek, straight hair, it's going to cut that maintenance time in over half, eliminating that frizz, adjusting that curl and allowing her to wear a smooth beautiful straight shape. So, before we begin our smoothing service, we are going to first prep Melissa's hair with clarify shampoo. You want to clarify the hair at least twice in order to get rid of all the natural oils or any leftover product residue on the hair.
After the hair is completely cleansed, you then take a dry towel and completely towel dry the hair, removing any excess moisture in the hair. Now we are going to section Melissa's hair in 4 sections, sectioning the front and the back, and the left and the right. So now we are going to start our application. We are going to start our application in the curliest area, which is in the back of Melissa's nape. With this application, I am working with a nice creamy consistency on the AntiCurl. Three quarters inch off the scalp, down through those pores ends. This is a very conditioning treatment, so we can just curl it right through the hair to completely saturate it. Now the benefits with the RUSK AntiCurl is we want to eliminate all of Melissa's frizz, but we want to retain a lot of that curl. The biggest benefit is allowing a lot of versatility for her to have every morning as she gets up and styles her hair. So, whether she chooses to wear her hair curly one day and very straight and sleek the next, this is the greatest option for her to have. We are just going to work all the way through the head with our application. Now remember, this is a smoothing service, so you do want to make sure that you have your licensed stylist do the service for you. One of the benefits of working with the AntiCurl is its Kerashine Conditioning. Keratin is going to really strengthen that hair as we do the smoothing service. Equalizing the porosity and strengthening, while giving tons of shine. Also this product contains a Phytokeratin, which is also going to help maintain a real structured hair-type. Not only is our time valuable every morning as we get ready, but it's also valuable when we go into the salon. So getting this service done is incredibly beneficial, not only for your hair, but for your time as well. This can be done in a lunchtime hour. The service ranges anywhere between 60 minutes to 90 minutes in the service of a salon, compared with some of the other services offered, such as your traditional Japanese straightening system, which can take up to 6 and 8 hours in the salon. Once you've finished with your smoothing service in the salon, you want to be sure to take home a maintenance regiment. I recommend Deepshine Smooth, which is a keratin care shampoo and conditioner. This shampoo and conditioner is going to continuously infuse the hair with keratin proteins. This is going to give shine and continual strength to the hair. Be sure to talk to your stylist about what they would recommend for your smoothing service. So you can see we've finished Melissa's hair with our AntiCurl smoothing service. Melissa now has the versatility of wearing her hair sleek, smooth and straight one day and very quickly and easily going right back to a nice beautiful animated hair, minus the frizz, minus half the curl. So tons of versatility, tons of flexibility and the most important thing, no matter what you do, it's cutting your time in half. So now I always like to finish with a little bit of Argan Oil from Morocco. Just emulsifying it through the length and ends of the hair. This is going to help, nourish the hair, give it tons of moisture, lots of shine. It's also a great anti-humectant. So you are fine out there in those humid areas as well. So this has been a perfect finish to our smoothing service. Now remember, there are many different services out there around the market and it's really dependent on the type of texture, as well the type of quality of hair you have. It's very important to be sure to talk to your licensed stylist in the salon, in regards to which service is best for you.