Sean McArdle is a master motivator and speaker in the areas of sales, negotiation, strategic planning and personal development. His distinctions about what makes for a successful career and life come directly from his own experiences. His stories will take you on a personal journey from living under a bridge at 25 to negotiating some of the largest printing contracts in the publishing industry at 28. Since 1992, Sean McArdle has written numerous books, tapes and software programs in the areas of sales, strategic planning and personal development.
Sean McArdle's tapes series, LifeMapping: A Thinking Tool for Living Your Life On Purpose, was televised nationally in a 30-minute documercial with host and ESPN Sports Analyst, Joe Theismann. McArdle believes that the key to his success and yours is "the ability to design the architecture of a day that will bring you what you want for a lifetime."
A faculty member of the American Management Association, Sean McArdle delivers more than one hundred keynotes and seminars each year. He has shared the podium with many of today's leading celebrities, thinkers, and achievers. He is a consultant to some of America's leading businesses, including: Lucent Technologies, Northwestern Mutual Life Insurance, Re/Max Properties, and the National Association of Printers and Lithographers.
Sean McArdle is the Chairman and founder of a nationally recognized training company providing seminars and consulting to some of America's leading corporations and the U.S. Federal Government. When he is not speaking or teaching others to teach his material, he focuses on new ways to help individuals take advantage of accelerated learning skills and techniques.
How can I close my speech in a succinct way?
Communications expert Sean McArdle discusses how to speak in public including how to close your speech in a succinct way.
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Host: How can I close my speech in a succinct way?
Sean McArdle: Closing a speech is everybody important as your introduction and it is my opinion that everybody who speaks publicly should have two forms or two ways to close their speech. The first form is what I call the short form and the second is what I call the long form. The short form is if you go on longer than you expected or your time is been shortened, which by the way when you speak publicly, they almost always take time from your speech. They will say, You have an hour to make it then you only have 30 minutes, I have even gotten up to speech where they say, You have only got 15 minutes. So as long as you are paying for the whole hour, I am happy. So, you have a short finish and a long finish. The short finish should be something that refers to them, refers to their company, refers to something you want them to get done, refers to something you believe about them. I will give you an example; I always start a speech by telling my audience, that two of the most important people in my world are my two grandchildren, James and Olivia.
Every time I am with them, I try and slip in these three ideas, you are so smart, you are beautiful and you can do anything. Now, this does two things, it tells the audience that I am a family man and it makes them feel good because who does not like to feel good about their grandchildren. But the second thing is it does is it sets me up for my short form close. At the end of the speech, if I have ran out of time, I do not have time for the long close, I just look at them and say, You know, I only have three things to say to you, you are so smart, you are so beautiful and you can do anything. Now, that tells the audience that I feel the same way about them, but I do about my own grandchildren, it s emotional, it s smart and it closes an informational loop that I have already had. Now, the second is called the long form and the long form should be some kind of a meaningful story, preferably not about yourself, but about somebody that they can admire or look up to or might find interesting, that illustrates, what your talk was about in the first place. If you can come up with the story that is meaningful to them, about somebody that you can hold up as a good example that nails down the ideas you had in your speech. Then you are giving them a close that really closes all of the ideas that you brought to them in the first place.