Host: What other pressures do candidates face?
Ron Faucheux: Well, one of the big pressures that political candidates face is raising money and having the resources to run a campaign. Unfortunately, in many political campaigns it does take a considerable amount of money to buy TV time, to buy the direct mailings that you need, to hire pollsters to do print pieces and signs and materials and everything else that goes with it. You have to be able to communicate your message and often times to do that you have to buy the advertising, you have to buy the mail necessary to get that accomplished; but in addition to the money pressure is a time pressure. If you don't have a lot of money in a campaign, many times you can make that up by spending more time on the campaign, by going directly to the voters, by going directly to the people and by having an important compelling message. A strong message, a lot of time can beat money in a political campaign and we have seen it over and over again.