A new study revealed that as people drink, they not only find others more attractive, but themselves as well. In the study, people rated themselves as funnier and more attractive the more alcohol they believed they had consumed, even though unbiased observers saw no difference. In fact, it only took one drink for people to start feeling the effect. Researchers said this shows how strong the link is between alcohol and attractiveness. For their foray into liquid courage the researchers received the Ig Nobel Prize from Improbable Research. The Ig Nobel celebrates unusual research or research that simply makes people laugh.