Aisha AlvesAisha is a professional makeup artist and skincare specialist in Washington, DC who, over the past 10 years, has gained a reputation of one of the area’s leading beauty experts. Working with professional lines such as Trish McEvoy, Bobbi Brown, Shu Uemura, Stila, and Smashbox, she not only has mastered the techniques of various schools of beauty, but also has extensive knowledge about the wide variety of products on the market today. Beginning with her training in New York City with celebrity Makeup Artist Trish McEvoy, Aisha’s experience has helped her develop a signature Beauty Philosophy that has made her one of the most sought-after makeup artists in the region, “You don’t need to wear a lot of makeup to look polished. Instead, focus on key ways to bring out the best in your features. Beauty is not about covering up what you think is wrong, it's about celebrating your individual style and feeling great!" In 2005, she teamed up with fellow makeup gurus, Giannina Giraldo and Harmony Williams to found Picture Perfect Makeup, a company offering services in everything from Bridal Beauty to Makeup Lessons in the DC area.
Aisha Alves: Hi, I'm Aisha with Picture Perfect Makeup and we're here at PRatPartners Salon in Washington DC to show you some of the professional tricks that we use on location everyday.
Right now, I'm going to show you how to turn a day look into a night look. A lot of times, when we're wearing our everyday makeup to work or our casual activities during the day, you dont have time to change your whole faces makeup to go out at night. So, I'm going to show you some quick tips that you can do to instantly dress yourself up. Now Kelly is already wearing a really natural face of makeup which looks great on her. So, what we're going to do is first dress up her eyes. One thing that can really dress up your look in an instant, is putting on some false lashes. Now, a trick that I use, that I find really helpful to a lot of people, is to take a full strip of lashes and cut it in half. So, then you end up with two small strips. This is great because they are a little bit easier to work with than the full strip and they're also more comfortable to wear. So, what you're going to do is take the strip and add a little bit of your eyelash adhesive. Eyelash adhesive usually is sold right next to the false lashes at the drug store.
So, it is really easy to find. I take a small amount of the adhesive and apply it to the back strip of the lash. And this is going to go on the outer corner of Kellys eye. I'm putting it right into the root of her lash so it blends really naturally with her lashes. Just press it in a little bit so the adhesive can hold and then if you happen to glue down any lashes by accident, you can just separate them with your cut tip. See how that already really dresses up her look. I'm going to go ahead and do this on the other side, really quickly so we can get a nice balanced effect. False eyelashes can run anywhere in price from $299 at the drug store or you can get a professional brand eyelash which tends to be a little bit of a different quality, instead of using a synthetic hair, sometimes they will use natural hair which will give you even more natural effect. So, its up to you, you can do the drug store brand or you can do the professional brand. Again, we're putting it right into the base of your lash and holding it down. Its all ready, her eye looks a lot more dramatic but that's not where we're going to stop.
We're going to go ahead and add a little bit more of a rich color palette to her eyes so she looks a little bit more smoky and a little bit more formal. Now, Kelly has a really great Caramel skin tone. So, colors that are going to be really dramatic on her are little bit cooler. So, we're going to do some plums, which is going to give just a richer effect. I'm just going to apply a little bit of a wine shadow to her lid. You dont even have to use a lot, if you use the right color; a little goes a long way. So, that will give her a little bit of color right on the lid. Then I'm going to use the same brush with a pointed tip to use an even deeper color and we're going to use that in the crease, just to give her some depth.
Let the brush hug underneath the brow bone and go back and forth, almost like a windshield wiper. This is an instant way to add depth to the eye. If you want, you can do a little bit in the corner, you can do a little bit in the corner too and that would give you just a little bit more smokiness. We're going to do the same on the other side and when you apply this crease color, try to keep it on the outer half of the eye. If you go too far in here, you're going to create kind of a closed look. So, keep it a little bit higher and further out. Next, we're going to do some liner. Now, for going out at night, you really want a eyeliner that will stay put. So, I'm going to use the gel eyeliner. These are great because they will give you the dramatic look of liquid liner but they're easy to use like a pencil. You can use any brush you want. A lot of people a skinny one, some people like a flat square one. I like to use something that's a little bit more tapered. I'm just going to take a little bit of this color. I'm using black on Kelly but its up to you, you can use brown, you can use plum anything you want but black is going to be good because it will also help kind of camouflage, where Ive put the false lashes. So, that gives you a nice clean look. If you want, look up towards the ceiling, you can do a little bit down here too if you want, just on the outer edge so you get a little bit more definition. And another step that I would like to do to dress up the eye is just to add a little bit of shimmer. Shimmer is a great way to add drama to the eye without adding a lot of color. So, I'm just going to take a really sheer kind of champagne color and brush it on her brow bone and do up half of it right here on her lid. So, instantly she has a more dressed up look. We're just going to finish up with a little bit of highlighter and lips and we shall be on her way. Highlighter is great because its kind of have kind of a bronzy shimmer that you can apply to the skin to give kind of that really dewy glow which is really in style right now. I'm going to take it right here on her upper cheek bone and brush it up around her eye which will illuminate the whole eye area. Same on the other side and a little bit down to the center of the face.
The blusher she was wearing before was really pretty on her so I'm just going to deepen it a little bit, just so her cheeks will balance with her eyes. She doesnt need a lot because like I said she has got great color and finally since we've gone to a smokier and more plumy eye, we're going to take a plumy gloss and just throw it on top of what she is wearing now, just has a little bit more shimmer in it, so it will look a little bit dressier and shimmer also tends to be a little bit more long wearing. So, she wont have to touch up all the time and that's it. Its really easy. This way Kelly can go from day to night and not skip a beat.