Aisha AlvesAisha is a professional makeup artist and skincare specialist in Washington, DC who, over the past 10 years, has gained a reputation of one of the area’s leading beauty experts. Working with professional lines such as Trish McEvoy, Bobbi Brown, Shu Uemura, Stila, and Smashbox, she not only has mastered the techniques of various schools of beauty, but also has extensive knowledge about the wide variety of products on the market today. Beginning with her training in New York City with celebrity Makeup Artist Trish McEvoy, Aisha’s experience has helped her develop a signature Beauty Philosophy that has made her one of the most sought-after makeup artists in the region, “You don’t need to wear a lot of makeup to look polished. Instead, focus on key ways to bring out the best in your features. Beauty is not about covering up what you think is wrong, it's about celebrating your individual style and feeling great!" In 2005, she teamed up with fellow makeup gurus, Giannina Giraldo and Harmony Williams to found Picture Perfect Makeup, a company offering services in everything from Bridal Beauty to Makeup Lessons in the DC area.
Aisha Alves: Hi, I am Aisha with Picture Perfect Makeup, and were here at Washington DCs PRatPartners Salon to show you some of the professional tricks that we use everyday on location. This is our model Keely, and what I am going to show you right now, is how to create the perfect brow. The brow is really important because what it does is it lifts the eye and also creates a frame for your features. So, its definitely a step you do not want to skip.
The first step is framing your brows with the correct shape. Now, this is a problem for a lot of people because its hard to know, what is the correct shape for your face. The way I like to do it is to use your face as a guide to create the perfect shape. You want to think about the edge of your nose, and the inner corner of your eye. Place a straight edge to meet those two points and where it ends is where your brow should start. So, Keely has got a couple of straight hairs there so well go ahead and tweeze those, just so we can get a clean finish.
So, now we have a great starting point. The next step is you do the same thing, but this time connecting the outer corner of your nose to the outer corner of your eye. This will show you where the brow should end. Now, Kellys natural brow shape ends right there, so thats great. She is right in the right spot.
Finally, the next thing you have to do is look at where your arch should be. When you look straight ahead, youre going to want to look at the outer corner of your iris going straight up from there is where the highest point of your arch should be. So, on Keely, thats right up out here. Naturally, her brow shape is right about there anyway, so what I am going to do is just tweeze a couple of strays here so we can get a clean finish.
That just gives us a little bit more open space right there. Now, the thickness of the brow is really personal preference and it also depends on whats in style that season. Right now people are doing a really full brow which is great because it gives you a nice strong frame for your face. Some people especially if you have more you have more petite features will go for a thin brow; if you have stronger features generally, a good rule of thumb is to go for a stronger brow. Kellys natural brow shape is kind of in the middle which is a great fit for her face shape. So, once youve got a good shape going, the next thing you want to do is to set the brows, and give them a little bit of color so you can really define the perfect polished look.
What I am going to use is the brow brush which is generally an angled stiff brush that can go right into the hair, and I am also going to use a brow product that has a little bit of a powder shadow that will match her hair. So, you just go ahead and take the color onto the brush, tap off the excess, and use short little strokes to apply the color into the brow. You dont need to apply a lot. The most important thing is to look at the brow, and concentrate on any areas that are a little bit more scarce, thats where the product is going to go. So, once youve got the color in place, then you can use a setting product. Some people like to use brow gel, some people even use hair spray. I prefer to use the wax. Waxes are nice because they are transparent, but they will still hold the shape of your brow. So, I am going to use the same brush, and just brush a little bit of the wax into the brow. This is going to help control because sometimes youre going to have a few hairs that will kind of stray out of the shape and you dont want that. So, this will just kind of make them lie down and behave. Smooth that out with your fingers, and youve got a perfectly polished brow.
Look at the difference in the two sides. With the arched brow, you get a brighter eye and a little bit more framing.