Researchers at the University of Missouri say the biggest reason for adult video game addiction is escapism. They say it’s a vicious cycle where gamers play to escape from daily life, which in turns gets in the way of their lives. Problematic gaming includes lying about the amount of time spent playing or missing work and other obligations to play. Researchers say it’s not all that different from alcohol or drug use with an obsession to get to the “next level” or collect game “rewards,” making it hard to stop playing. They said the most addictive are massive multiplayer online role-playing games that people disappear into for hours.