How do I decide what the title of my book should be and how important is it?

Host: How do I decide what the title of my book should be and how important is it?

Jim Frey: Probably, the two most important aspects for books that authors want to attempt to sell on the literary market place are at number one, the book title; and secondly, the cover, which we will talk about in a minute. You as the author are most familiar with the content of your book and what you are looking for is a title that can capture the person walking down the isle on a bookstore or looking on the internet that are short and sweet, that captures that potential reader's attention. So, don't have a multi-vein book title; make it as succinct and attractive to a potential book buyer as you possibly can. I can't understand the contents of the book as well as an author can. So I can't tell people how to title their books, but in a one word, two word, three word, four word title, especially inflection, something that's very directed and very short.