Host: How do you develop a campaign message?
Ron Faucheux: Political candidates need to have a campaign message. Political messages are about what you are conveying to voters. Every political campaign has a message, whether if ones want or not. It's a matter of how you put that message together and a political campaign message is really the rationale that a candidate gives to voters as to why they think you should vote for them versus the opposition. So when you put a campaign message together you have to look at the public mood, you have to look at the demographics of the constituency, you have to look at the attitudes of the electorate and what the voters are looking for; you have to look at the qualifications of the various candidates, the personal qualities of the candidates and contrast those. You have to look at the political situation, the people want change, do they want the status quo, do they want stability, do they want congruity, do they want something different, do they want perform, what's the big picture that they are looking at and you also have to look at how you compare and contrast with your opponent in terms of your philosophy and your positions of issues and out of this comes a message statement that positions your candidacy in terms of what you stand for, relative to the political environment and relative to the political opposition and that's a very important part of any modern political campaign to do that in a very disciplined focused way from the very beginning.