Tina Casalino: Hi, my name is Tina Casalino and my company provides writing and proofreading services. Today I am showing you how to write a business letter and in this next clip I am going to show you how to construct the text for the business letter. This includes the introduction, body and conclusion.
Before we begin and write in the main content of the business letter, you pull out that scratch paper and jot down the main messages you want to convey in the type of business letter that you are going to write. As we go over the intro, body and conclusion, check to make sure your key points are coming across. Now for the intro, the intro should not exceed more than five sentences and it should clearly convey the reason the recipient of this business letter is receiving correspondence from you. Sentences should be short and to the point. The reader should be able to pin point who you are after reading the intro. The body of the business letter can be longer than intro paragraph. This part of the letter should include supporting evidence or information for your letter. For instance if you are writing a cover letter, the body should explain what relevant work experience makes you the perfect job candidate. If it's a sales letter you are writing, the body should provide you reasons or persuade you to make a purchase or invest in the service. The conclusion is generally the last part of your business letter. In this area you want to wrap up your letter by summarizing your purpose for writing it. It's important to reiterate your key message in the conclusion while also emphasizing a called action. So now to wrap up our business letter, in the next clip I am going to show you how to do a closing.