If you aren’t passionate about your business, should you proceed?

    Published: 06-16-2009
    Views: 12,971
    Business expert David Krauskopf discusses how to proceed if you aren’t passionate about your business.

    Host: If you aren't passionate about your business, should you proceed?

    David Krauskopf: If you don't feel that you are passionate about your business idea, it's very tough question to decide if you should proceed and the answer I think is maybe. If you go ahead and take that step and you start investing time and money in it, what's your risk is, is that once you get deep in is that you might not to be able to get out of that investment and so you are putting all of that at risk and if you get to that point and you don't like what's you are doing then it can be a very frustrating and stressful experience for you.

    So as I said that doing the research ahead of time and testing these things out is probably a more valuable use of your time. If you can afford the money and the time to just test an idea and see how that goes and where it to takes you then -- hey that's okay, just to make sure that you plan that how much time or money you can afford.

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