A blogger known as DoctorBeet claims that LG’s SMART TVs are spying on viewers, despite privacy setting being activate. The blogger reported that the new LG Smart TV was sending out information to LG about him, whether or not his privacy settings were on. Supposedly the option records a user’s behavior in order to offer up more relevant advertisements. DoctorBeet performed a traffic analysis and found the his TV was sending back unencrypted data to LG everytime he turned the channel, and even transmitting filenames from an external USB hard drive he had plugged in. LG’s response—hey that’s what you signed up for when you bought it. But they have since announced that a firmware update is being prepared to correct for the problem.