Host: Most young people don't want to sit down with an insurance broker, what are their options?
Bob Hurley: So many young people, they just can't imagine sitting on a kitchen table with a health insurance broker to go through a health insurance application process. They don't want to do that, the great news for these young people is that they can do something that they are typically very comfortable with.
They can use technology now, they can go out to the internet, they can type in health insurance on Google, they can be lead then to a website like ours where they can then actually learn about health insurance in the comfort of their own bedroom or frankly, they can lounge at by the pool and shop for health insurance with the right connection for their PC. But they can go out and surf the web and actually, learn about health insurance on their own in the quiet comfort of their own surrounding and they can then compare health insurance plans that are available in their specific area and do that right online and then they can actually apply for health insurance right online.
When you are a young invincible typically, you don't have many health insurance conditions and so the application process is going to be very simple. In some cases, you can actually get your notification of approval in 24 hours. So young people need to know it's really simple to do now for them because of the internet and because of their skills like using the internet. It will be very simple for them to get on to the internet and be able to find a website like ours where they can actually do everything right there from their PC.