Dr. Lisa Thornton: Well every parent wants to give their baby the best start in life. And nutrition is a key element for that. We surveyed a nationwide group of pediatricians and asked them whats on the minds of parents and what they said is the most common question they get concerns feeding issues. Parents want to know that they are giving their baby the right stuff. So, everybody knows that breast is best, if you can breast feed thats what we recommend. But there are lots of moms who cant or dont want to breast feed and thats okay, because Formula is a great alternative to breast milk. The FDA strictly regulates baby formula. So, store brand formulas must be nutritionally comparable to national brands. You can go with the store brands, like Wal Marts Parents Choice or Targets Up and Up or the local grocery store brand. If you buy the Formula thats on sale you can save up to $600 per year rather than buying a name brand and you can that $600 and put it in your childs college fund and give them great start later.