Jenny BermanI have been a professional photographer for over twelve years. Since the ninth grade, the support of friends, family, and mentors opened a door to a different world, one behind a lens. My first inspiration was Jerry Uelsmann. Uelsmann is a photo-surrealist from the 60’s before the advent of digital art. He used multiple enlargers, hours of darkroom time, and perfected a unique style. His innovation and mastery of technique still drive me today. I learned my craft at The School of Visual Arts in New York City, where I studied with the finest photographers and printers in the world. Through Robert Frank, Anne Leibovitz, and many other established photographers and organizations, I learned the many factors that comprise a perfect photograph; subject, lighting, the finished print, and of course the person behind it all. In July of 2002 I ventured on my own, and started Ashton Imaging Inc. With pride, I bring every photograph to life, and am able to send clients home with much more than a print; I present my clients with a story and an idea or value they never noticed. I bring my photographs and your photographs together and preserve the chronicles of your life.
Host: Should I use red eye reduction? Jenny Berman: In theory red eye happens because the lens is too close to the flash or vice versa, the flash is too close to the lens, it s pretty much inevitable. One of the biggest complaints I have from my customers is when they take a picture with the red eye on, it flashes like a 100 times and then the picture takes and the kids are gone away. So, you missed everything because that thing is flashing a 100 times and everybody gets frustrated.
So, the best recommendation I can give for that is, just turn it off. Red eye is going to happen whether you have that red eye on or you don t and software in the labs, you go to the store and they have those kiosks, where you can stick the card in, red eye reduction, pretty much as automatic in the printing process these days, you click a button and it s gone. So, I wouldn t worry about it if you get red eye, just live with it and it s so quick and painless to do it later.