What is a positioning statement and why do I need one to start a business?
What are some other important details to consider when starting a business?
What should I do if I receive a business gift that I feel is inappropriate?
What is included in this positioning statement?
What do I do about trademarks, copyrights and patents when starting a business?
What are some general gift guidelines for international friends, colleagues, or clients?
How do I use this positioning statement in practice when starting a business?
Once my business has started, how do I plan the day-to-day activities?