Ann Dolin: Wondering what the trick is to get your child to open up a book? The first step is figuring out what interests your child. Does your son love baseball? Looking at stats on baseball cards and reading the brief descriptions of each player is definitely reading.
Once you get your child hooked, take it one step further by finding related books on the same subject. It's important not to worry so much about whether or not the book is a classic or even good literature. Even the most reluctant readers will latch on to a series such as Diary of a Wimpy Kid or well engaged in the short passages of the Guinness Book of World Records.
Quite often, when a child enjoys a book, he'll seek out the next book in the series or another title by the same author and for older kids, consider purchasing an eReader such as a Kindle. Teens love electronics and are much more likely to flip the switch on their eBook than to pick up a paperback. And once they finished with one book, the next book is at the tip of their fingers in their eReader's storefront.
Finally, don't worry if your child tends to gravitate towards easier books. Comprehension and fluency are boosted when students read books slightly below their current reading level. In fact, students improve their reading fluency when they read a passage or a book three times.
With these simple tips, even the most reluctant reader will uncover a love of reading.