Jenny BermanI have been a professional photographer for over twelve years. Since the ninth grade, the support of friends, family, and mentors opened a door to a different world, one behind a lens. My first inspiration was Jerry Uelsmann. Uelsmann is a photo-surrealist from the 60’s before the advent of digital art. He used multiple enlargers, hours of darkroom time, and perfected a unique style. His innovation and mastery of technique still drive me today. I learned my craft at The School of Visual Arts in New York City, where I studied with the finest photographers and printers in the world. Through Robert Frank, Anne Leibovitz, and many other established photographers and organizations, I learned the many factors that comprise a perfect photograph; subject, lighting, the finished print, and of course the person behind it all. In July of 2002 I ventured on my own, and started Ashton Imaging Inc. With pride, I bring every photograph to life, and am able to send clients home with much more than a print; I present my clients with a story and an idea or value they never noticed. I bring my photographs and your photographs together and preserve the chronicles of your life.
Host: What are some basic rules of shot composition? Jenny Berman: As far as composition goes and photographing well, there are several key points. One of the biggest things, that people have a hard time while as getting close to their subject. Over and over again I say get closer, get closer. People have a fear of being close, it s like I guess a natural fear. So, get closer if you need to buy a bigger lens to get closer, that s the way you do it, in most of critics that s probably the biggest flaw and this other thing that you can work on is what we call The Rule of Thirds and its not only applying to photography but its apply to everything that s visual and print, whether its paintings or web designs anything. The rule of thirds essentially is four different points in the picture, in the corners and in those four different points that s where your subject should remain. So, everything should be centered, it should be in one of those four corners. In most cameras including your little point and shoots will have the great displayed in their. So, if you just watch that grid and put your subject in one of those four points then you will have a great composed picture, a very well composed picture.