Jenny BermanI have been a professional photographer for over twelve years. Since the ninth grade, the support of friends, family, and mentors opened a door to a different world, one behind a lens. My first inspiration was Jerry Uelsmann. Uelsmann is a photo-surrealist from the 60’s before the advent of digital art. He used multiple enlargers, hours of darkroom time, and perfected a unique style. His innovation and mastery of technique still drive me today. I learned my craft at The School of Visual Arts in New York City, where I studied with the finest photographers and printers in the world. Through Robert Frank, Anne Leibovitz, and many other established photographers and organizations, I learned the many factors that comprise a perfect photograph; subject, lighting, the finished print, and of course the person behind it all. In July of 2002 I ventured on my own, and started Ashton Imaging Inc. With pride, I bring every photograph to life, and am able to send clients home with much more than a print; I present my clients with a story and an idea or value they never noticed. I bring my photographs and your photographs together and preserve the chronicles of your life.
Host: What do I need to make digital prints at home?
Jenny Berman: In order to make prints at home, you would need a photographic printer. Several companies make excellent photographic printers, you just need to buy the right kind of paper. They are not as archival, as sending them to the lab which is another reason why I like to send things to the lab, but it is great to just be able to print something out. If you have a Thanksgiving dinner and you are like, oh here is our group picture, let us just print it out. That s a really good way, but it does take time and you do have to calibrate things, which means adjust them for color because what you see isn t always what you get.