Jenny BermanI have been a professional photographer for over twelve years. Since the ninth grade, the support of friends, family, and mentors opened a door to a different world, one behind a lens. My first inspiration was Jerry Uelsmann. Uelsmann is a photo-surrealist from the 60’s before the advent of digital art. He used multiple enlargers, hours of darkroom time, and perfected a unique style. His innovation and mastery of technique still drive me today. I learned my craft at The School of Visual Arts in New York City, where I studied with the finest photographers and printers in the world. Through Robert Frank, Anne Leibovitz, and many other established photographers and organizations, I learned the many factors that comprise a perfect photograph; subject, lighting, the finished print, and of course the person behind it all. In July of 2002 I ventured on my own, and started Ashton Imaging Inc. With pride, I bring every photograph to life, and am able to send clients home with much more than a print; I present my clients with a story and an idea or value they never noticed. I bring my photographs and your photographs together and preserve the chronicles of your life.
Host: What quality settings should I set my camera to? Jenny Berman: You should always set into the highest possible quality that you can. I do not shooting raw most of my students do not shooting raw because I have trained them how to use their camera properly. If you shooting raw, I d like to says, it s for the lazy photographer. You should never have to shooting raw if you know what you are doing.
Raw is for people who want to fix later but at the moment all labs needed converted to JPEG anyway, so it s just in time management thing. Shouldn t JPEG your highest quality possible because it is much easier to size down later than it is to ever go, you can t go backup, you can t go the other way. If you shoot something in a low resolution, you cannot make it larger later. So, fine JPEG large is great.