Jenny BermanI have been a professional photographer for over twelve years. Since the ninth grade, the support of friends, family, and mentors opened a door to a different world, one behind a lens. My first inspiration was Jerry Uelsmann. Uelsmann is a photo-surrealist from the 60’s before the advent of digital art. He used multiple enlargers, hours of darkroom time, and perfected a unique style. His innovation and mastery of technique still drive me today. I learned my craft at The School of Visual Arts in New York City, where I studied with the finest photographers and printers in the world. Through Robert Frank, Anne Leibovitz, and many other established photographers and organizations, I learned the many factors that comprise a perfect photograph; subject, lighting, the finished print, and of course the person behind it all. In July of 2002 I ventured on my own, and started Ashton Imaging Inc. With pride, I bring every photograph to life, and am able to send clients home with much more than a print; I present my clients with a story and an idea or value they never noticed. I bring my photographs and your photographs together and preserve the chronicles of your life.
Host: Will a digital camera make picture taking easier?
Jenny Berman: Ease would not be the word that comes to mind, it s just in different. As far as ease goes, you can t say I am going to buy a digital camera because it s easier because that s just not the case. With film you took it to the lab, with digital you should take it to the lab. With the amount of money that you should spend on processing films $15, you re spending now in time in front of the computer. So, it s not exactly easier, it s different. So, you need to adjust to that and adjusting should be very easy, just take it to the lab like you did with film.